GTM Strategy and Market Research Lead

• Reports to: Director of Revenue Operations
• Level: Senior individual contributor
• Type: Full-time, permanent
• Hybrid Model: 2 days per week in London, Waterloo office

This role sits within the Revenue Operations team and takes the lead from a GTM strategy and market research perspective, working together with the senior executive team to determine where and how the company should focus its commercial efforts. You’ll design and evolve the GTM motion across acquisition, utilisation, and retention, and ground those decisions in rigorous market sizing, opportunity analysis, and customer and competitive insight. You’ll collaborate with Revenue Operations peers and key stakeholders across the business, including executive leadership.

This is a senior individual contributor role. As the company’s GTM needs evolve, the scope of this function may expand, which could create opportunities to take on broader responsibility.

GTM strategy

• Design and evolve GTM strategy across acquisition, utilisation, and retention motions
• Conduct market sizing (TAM/SAM/SOM) to inform strategic planning
• Perform market opportunity and whitespace analysis to identify growth areas across industries, regions and service lines
• Develop and refine market segmentation and ideal customer profiles, and partner with Revenue Operations reporting and analytics peers and Sales on strategy by customer segment
• Partner with Practice leaders and Marketing on offer positioning, messaging, and go-to-market plans for new and existing services
• Assess the partner ecosystem (e.g., technology vendors, hyperscalers) and recommend where co-selling and alliances can accelerate growth

Market research and competitive intelligence

• Own the market research agenda, combining primary research (customer interviews, surveys) with secondary research (analyst firms, industry data, public filings)
• Develop and maintain a practical competitive intelligence programme that informs Sales activity and leadership decisions
• Track technology, buyer, and industry trends and translate them into clear strategic implications
• Manage research vendors and analyst subscriptions

Cross-functional leadership

• Present GTM strategy recommendations to commercial leadership in concise, executive-ready narratives
• Work alongside the Senior Manager, Sales GTM Operations & Planning to ensure strategy translates into executable plans
• Define metrics and feedback loops to measure GTM performance and adjust course
• Lead cross-functional working groups on strategic initiatives
• Document methods, templates, and standards so the function can scale as business needs evolve

What You’ll Bring

Required

• 8+ years in GTM strategy, market research, or corporate strategy/consulting
• Demonstrated experience in market sizing, segmentation, and competitive analysis that influenced real business decisions
• Strong quantitative and qualitative research skills
• Ability to translate market insight into clear, actionable commercial strategy
• Confident presenting to senior and commercial leadership
• Self-directed and comfortable with ambiguity; able to influence without authority

Nice to Have

• Experience in B2B services, IT services, systems integration, or SaaS
• Prior RevOps or sales strategy exposure
• Familiarity with long sales cycles, large deals, and partner-led selling
• MBA or equivalent advanced degree
• Familiarity with Power BI or similar BI tools, and CRM data (e.g., Salesforce)
• Experience mentoring others or leading projects

 Why Join Bell Integration?

• A collaborative, fast-paced environment where you can make an impact.
• Exposure to strategic decision-making across the business.
• Opportunities for personal growth and career development, including exposure to digital, automation, and AI-enabled ways of working.
• Competitive salary, bonus, and benefits package.

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