|
Job title:
|
Sr. Manager - Content Strategy & Operations
|
|
Reporting to:
|
Head of Marketing /Marketing Director
|
|
Responsible for:
|
For the strategy planning, creation, management, distribution and analysis our content across various channels, ensuring brand consistency and performance.
|
|
Based at:
|
Hybrid Flexible Role with a link location at London or Portsmouth
|
|
Scope:
|
This role owns the content strategy and operating model, translating the Bell narrative into consistent, high-quality content. Working closely with the Product Marketing Managers, GTM team, practice leads, CTO, marketing managers and external agencies to develop and manage compelling marketing assets that support our GTM strategy and brand.
|
Purpose
|
To strategically align and scale up our content production and meet the needs of the organisation. Elevating our design and content to create high-performing assets that improve lead generation, conversion and enable delivery of our core value propositions in a consistent, customer focussed way.
|
Role
- Define editorial strategy, priorities and governance working closely with Marketing and wider leadership team.
- Manage content planning, production, approval and distribution.
- Improve content quality, reuse and delivery speed.
- Partner with product, campaign, creative, thought leadership and communications teams.
- Use performance insights to optimise engagement and demand contribution.
- Own the editorial calendar and content governance framework, ensuring consistency of brand voice, messaging and quality across all channels.
- Establish content standards, approval processes and best practices to ensure content quality, compliance and scalability.
- Lead the development of executive thought leadership programmes, working closely with senior leadership & practise leads to build market authority and brand credibility.
- Identify industry trends, customer challenges and emerging topics to shape compelling thought leadership content.
- Build and execute on the content strategy using a variety of engaging content assets. You will be responsible for shaping and delivering content strategies that support business growth and align with product/service priorities.
- Collaborate with the marketing team and external agencies to scale up production of all our marketing materials - setting standards, ensuring effective messaging and aligning content delivery with channel strategies
- Apply problem-solving and strategic thinking in content planning, execution and optimisation to ensure content meets objectives and digital marketing trends.
- Work closely with the Performance Marketing Managers and Customer Marketing and campaign Manager to align content with exciting new campaigns and account-based marketing.
|
Person
- A strategic, hands-on B2B content leader with strong editorial judgement, operational discipline and stakeholder-management skills.
|
Privacy
Protecting your privacy and the security of your data is a longstanding top priority for Bell Integration. Please consult our Privacy Notice (click here) to know more about how we collect, use and transfer the personal data of our candidates.